How to Propose Your Fundraising Ideas to Sponsors

So many fundraising ideas never see lift-off because the sponsorship isn’t there. That’s true for any sort of money- or awareness-raising campaign. If you don’t have the sponsors to help fund the event, you may have trouble reaching the goals you set. The second reason fundraising ideas may not be as successful as you’d hoped is because you don’t know how to approach potential sponsors. Most companies and groups want to be a part of something good, but if the approach is wrong or the information they need isn’t there, you likely won’t get their support and backing. However, you can change that with some simple and effective tools designed to help get backers on board.

Hone In Your Research

If your fundraising ideas include campaigns for animals, you want to do some research on the kinds of groups and companies that would be interested in lending their support and their money. The process is fairly simple; instead of approaching every local company near you, narrow the search down to the companies that might care about or have an interest in animals. You could look into local veterinarians, pet supply stores, and even grocery stores. The object is to seek out companies and sponsors that would take a direct interest in your fundraising ideas.

Schedule a Meeting

If you can do more than send a letter asking for a company’s sponsorship, it could help you garner their support faster. If you don’t already know who you should meet with, ask when you call to make an appointment. Likely the receptionist would know who can sit down and talk with you. Because companies and other organizations are very busy, keep your meeting to the point. The more you can stay on focus about your fundraising ideas, the more likely they will be to listen. A face-to-face meeting is often the best way to personalize your campaign and leave a lasting impression.

You Scratch My Back

Unfortunately though, getting sponsorship from an organization or company is usually never gotten without something in return. You may need to make your fundraising ideas more appealing by giving something back to the companies that help sponsor your event. Whether it be their company logo and information in your brochure and literature or some tangible token of your thanks for their help and support—many receive plaques to display at their company for the sole purpose of showing to their clients—there are ways to get the help you want and still show your appreciation to the people who provided the help.

Show Them the Benefits

It’s important to be able to show your sponsors how supporting your fundraising ideas will help others. While it sounds harsh, you might want to consider appealing to their emotions. A picture of underprivileged kids with no school supplies in their neighborhood or community goes far beyond stating, “Your generous donation will help the children of X County School District be more prepared when school starts this fall.” In order for companies and organizations to give, they often need to see where their support is going and exactly what it will do to help. It is imperative for you to be able to be as specific as possible when asking for sponsorship for fundraising ideas. You can also point out that it benefits them as well because most nonprofit donations and support are tax deductible.

The right approach and time spent researching potential sponsors can make the difference in the kind of reception and success of your fundraising ideas. Familiarize yourself with local businesses before you contact them. Make sure you can clearly spell out what you require of them as well as what you can offer them before asking for their money or time.